Insights & Tools
Find extracts from the book, The Art & Science of Luxury Marketing. This will provide an overview of the content available in the book, as well as additional tools, strategies, and approaches used in the BrandAmplify process. CONNECT with us to help your brand apply these successful tools.
The Luxury Brand Tool
There are eight major facets to a Luxury Brand. Working through these facets will enable and empower Luxury Brands to build pillar for sustained success
Brand Essence
The only way to unlock true brand potential is to have a deep, rich understanding of the Brand Essence. Apply a diligent, experienced approach with a test framework, the Brand Essence Wheel.
Consumer Experience
Brand Experience Rings (BXR) are built around a brand's core DNA and essence. Every successful brand experience adds another layer, strengthening the brand. Conversely, without a thoughtful, well-managed brand experience, the consumer-brand connection can weaken.
Consumer Understanding
Consumers ultimately spend their hard-earned money on their preferred brand. Needs and motivations will differ depending on the type of consumer. Brand Amplify applies consumer segmentation and consumer 'needstate' techniques to strengthen this connection and allow for improved targeting.
Travel Consumer Motivations
Understanding consumer needs and motivation can be applied to any category. The Travel Consumer Motivations are complex as there has been a significant shift toward consumer travel experiences rather than just holiday time away from the office.
#LuxEquity and Brand Equity
Brand Equity and Brand Value are explored in depth with the #LuxEquity Tool. This lays out an approach to strengthening Brand Equity to build sustained Brand Value.
Satisfaction Guarantee
These are just a few tools and approaches used by Brand Amplify, as each brand requires adaptation with a bespoke solution.