FOR THE LOVE OF BRANDS

Akin to living beings, brands have life & rhythm, and they succeed only when their guardians in brand marketing have the capabilities to nurture and sustain their growth.

ABOUT

Personal Profile

After 30 years in corporate marketing, I exited the hamster wheel to begin a new journey of developing simplified principles, codes, and tools to build luxury brands. I now realise that some of the most successful outcomes emerged from the simplest approach. The modern business world is inundated with strategic thinking, but there is a chasm between slick PowerPoint presentations and the requirements for effective execution. My global experience, consumer-centric approach, and time spent truly understanding conversion at the decision point are my happy place.

Lead singer in holiday vibes - Craig Doré

The Journey So Far

Learning Since 1988

THE SCHOLAR

Learning is not a point in time, nor a certificate on the wall. It is the thirst, drive and hunger for self-development. My formal seeds into marketing were sown at Witwatersrand Technikon, Cape Peninsula University of Technology and Online at Harvard, MIT, Columbia, and Tuck.

1989 to 2001

BREAKING INTO THE WORKFORCE

Intentionally starting out in sales was to enrich the marketer of the future, and this became invaluable in understanding the practicality

and execution excellence.