THE SCIENCE OF MARKETING
Marketing science is a brand and business critical tool.
Creating free access and transparency of quality data will liberate all those working on the brand. It can truly unlock latent potential but unfortunately it can also absorb a disproportionate amount of time. A science only approach can compromise critical brand intricacies, overlook the smallest of details, lapse past experience, neglect institutional skills and knowledge.
Luxury brands are are not fast-moving consumer goods and the science needs a harmonious balance with the
ART ALCHEMY.
LUXURY MARKET PRECISION
Luxury does not imply squanderers spending and indulgent selfless missions, the opposite applies today. Experience brings about targeted frugal expenditure and resource allocation, that produce significantly better and sustainable outcomes.
LUXURY MARKETING TOOLS
Luxury brands require specific and highly tailored brand tools.
Classic marketing principles apply however the magic and precision to unlocking luxury brand potential is based on real, relevant and resonant application.
Effective implementation of the brand essence will enrich, guide and be a compass to brand strategy and execution.
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CONSUMER CENTRIC
Consumer fascination and thinking should be at the heart of all marketing and brand programmes. A Luxury brand prerequisite is to have a deeper psychological understanding of the consumer decision making process. A simplified consumer approach will enable a wider business understanding and therefore yield better results because of consumer clarity.
#LUXBRAND FACETS
The #Luxbrand diamond tool has nine major facets that will help navigate the intricacies of a luxury brand. This tools is tried and tested on product and service brands.
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The tool box is completely customisable to the brand specific needs, and working through the #Luxbrand diamond or any other tools or processes will create very specific action plans to unlocking sustained brand value.
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PROVENANCE
Provenance is more than just an old brand that carries the pioneering legacy of the creator. Provenance can also have a sense of place, time or distinction. Provenance might be the first facet of the #Luxbrand tool but there are modern luxury brands that can create provenance scintillation through working with this tool.
PRODUCT
Positioned opposite to Provenance, the Product facet of the #Luxbrand diamond is the tangible finished goods or service. Luxury products need to deliver ahead of the basic market or consumer expectations. This enhanced performance and consumer benefits we get focused attention with the tool to ensure the balance of true enhanced features, benefits, materials and emotional connections.